Funnels & Frameworks Workshop
Week 1:
Know Yourself
An early look at the first week of the program — where founders build the self-knowledge that everything else stands on.
Designed & built — preview for Laura & Michelle
An early look at the first week of the program — where founders build the self-knowledge that everything else stands on.
Most startups don't fail because the founder wasn't smart enough — they fail because the team never truly understood the market they were building for. And you can't read a market clearly while you're in love with your own solution. That's why we start with the founder: self-knowledge is what lets you hold your idea loosely enough to learn what's real.
The ancient instruction still holds — temet nosce, know thyself. Week 1 turns that into something concrete and founder-specific: your archetype, your honest strengths and gaps, your numbers, your advantages, and the advisors who can fill what you're missing.
The founder. Self-knowledge as your first advantage.
The customer. Learning what's real by listening.
The model. How it actually makes money.
The narrative. Making people care.
Real stories of brilliant teams that built things nobody wanted — and founders who "shouldn't have won" but did, because they knew exactly who they were.
Everyone leaves with a working AI environment and shared vocabulary — model, token, prompt vs. context, and what an AI "harness" actually is. The thesis: master one tool deeply rather than chase a dozen.
Technician, Missionary, Explorer — each with its superpower and its blind spot. Grounded in established frameworks (Gerber's E-Myth, lean-startup, and more). Students discover theirs through a live interactive assessment.
What can you do that a well-funded competitor couldn't buy in six months? A framework for finding the advantages that actually compound.
The Freedom Number — the monthly revenue that makes this sustainable — turned into a concrete target of customers × price. Founder financial fluency without the shame.
Identify your gaps, then learn to put trusted voices — real mentors and simulated ones — to work on your specific situation. A complement to great mentorship, never a replacement.
The big idea: students don't just learn about themselves — they learn to work alongside AI in a way that sticks. By the end of Week 1, they've practiced real founder thinking and built an AI workspace that knows their story. That's a foundation they carry into Weeks 2–4 and well beyond the program.
This is a hands-on AI workshop. You'll work with an AI "harness" — an agentic tool that does real work alongside you. You only need one; pick whichever you like and we'll help you set it up in the first session.
Anthropic's agentic coding tool.
OpenAI's coding agent.
Google's agentic editor.
Bring your own laptop, and plan to use your own subscription for whichever tool you choose.
Our home base for the workshop — and where your assignments will come from. Hop in before Week 1.